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Case Study: Generating Room Nights Through Instagram

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Blue Magnet Interactive

Challenge

A hotel wanted assistance promoting a special offer they were running.

Solution

Use the client’s $50 Instagram budget to highlight the special offer.

Include offer link, with tracking, in hotel’s Instagram bio for users to click on.

Target leisure travelers, ages 25 – 40.

Results

4,275 Users reached

873 Engagements received

22 Clicks on special offer link

Revenue Generated: $498 from one Instagram post!

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"I wanted to let you know how much we appreciate your help. You are doing an amazing job and we’ve seen a huge increase of people recognizing our name and interacting with us due to our social media efforts."
Brittany StrosniderMilligan Events
Brittany Strosnider
"Blue Magnet has created a website with user-experience and increased traffic at the core of its strategy."
Jill PorterDirector of Sales,
Holiday Inn Columbia East-Jessup
Jill Porter
"Blue Magnet is the best digital marketing team I have ever had the pleasure of working with."
Chris JohnsonMarketing and Revenue Leader,
Fillmore Hospitality
Chris Johnson
"You guys made me look so good!"
Beverly BrantleyDirector of Sales & Marketing,
Cambria Hotel Southlake DFW North
Beverly Brantley
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