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Case Study: Using a Landing Page To Drive Direct Bookings for a Hotel

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Blue Magnet Interactive

Challenge

A hotel in California wine country wanted to increase direct bookings.

Solution

After initial topic research, created content around ‘Temecula wine event’.

Launched a Temecula wine events page on the site in May 2015.

Results

2,344 Visits started on this page

1,043 Visitors Checked Rate

31 Total Reservations

Direct Bookings* Generated: $8,250

*Assumes 3% of those who checked rate made reservations and the average number of nights booked is 1.8 with an ADR of $150.

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"I wanted to let you know how much we appreciate your help. You are doing an amazing job and we’ve seen a huge increase of people recognizing our name and interacting with us due to our social media efforts."
Brittany StrosniderMilligan Events
Brittany Strosnider
"Blue Magnet has created a website with user-experience and increased traffic at the core of its strategy."
Jill PorterDirector of Sales,
Holiday Inn Columbia East-Jessup
Jill Porter
"Blue Magnet is the best digital marketing team I have ever had the pleasure of working with."
Chris JohnsonMarketing and Revenue Leader,
Fillmore Hospitality
Chris Johnson
"You guys made me look so good!"
Beverly BrantleyDirector of Sales & Marketing,
Cambria Hotel Southlake DFW North
Beverly Brantley
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