Optimize to Maximize – PPC Landing Pages for Mobile
A PPC (pay-per-click) campaign is a form of paid advertising in which a hotel targets a keyword to promote their website to a specific set
August 21, 2018
A PPC (pay-per-click) campaign is a form of paid advertising in which a hotel targets a keyword to promote their website to a specific set
The meat of a pay-per-click campaign happens in the brainstorming room. If you lay a solid foundation of goals, a target audience, and a marketing
My client came to me with a goal: make their landmark hotel known as the central hub for events in the Memphis area and remind
Entering a new year or quarter can mean a lot of things for your hotel. Whether it is exciting team growth, a new budget, or
As a hotelier, it’s difficult to know where to place your digital marketing budget for the best ROI. There are plenty of options, but none
What is Quality Score? If there is one segment of pay-per-click that keeps me tossing and turning at night – it’s Quality Score. For those
For those of you that have attempted to venture into the world of pay-per-click advertising, you quickly learned how overwhelming of an experience this is,
Cow. Sheep. Barn Apple. Orange. Carrot. Can you find the item that doesn’t belong here?
Pay-per-click is an ever-elusive topic that many companies fear because they don’t quite understand the benefits of running PPC ads.
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