Your website needs more visits from potential customers. It also needs to do a better job driving results for your business. The competition for those customers is only growing and the only way you will beat them in search is through digital marketing and search engine optimization.
SEO is a fundamental aspect of website marketing.
Increase Website Traffic
Boost Paid Search Performance
Long-Term Growth
SEO
Blue Magnet goes beyond rewriting page title tags and meta descriptions by creating conversion funnels on the website to do more with the web traffic the site is currently getting.
Get found
Blue Magnet builds out listings on all the major local aggregators which filters down to dozens of other sites using Moz Local. Additional citations are created on hotel specific sites as well in order to improve the hotel’s performance in the Local Pack on Google.
Visible Content
Using keyword research, Blue Magnet adjusts page titles, headers, image alt tags, and page copy to provide the best information related to the topic being optimized for. Process includes bi-annual Health and Opportunity audits as well as monthly page audits and updates as needed.
Improve your authority
The more relevant sites linking to your site improves your site’s authority which improves how well your site does in search. Blue Magnet performs link parity audits and outreach campaigns as needed to keep your site competitive.
Site Architecture
On a monthly basis, the website is reviewed for site speed, site errors, and bad links. Site errors, broken links, spelling errors, form health, and site back-ups are performed monthly.
Achieve Position Zero
Through the use of industry standard data mark-up (schema) and guidance from Moz and SEMRush, we optimize the information on hotel websites to be used by Google in their search engine results page features, like answer boxes to get our clients in the coveted Position 0 on the SERP.
Pay-per-click Ads
A paid search campaign targeting these potential customers is managed through an ad auction system, using keyword bidding and an array of targeting strategies, to present tailored ad messaging and links on the search engine results pages (SERP).
Improve Website efficiency
Getting traffic to your website is half the battle, getting that traffic to take revenue driving action is the other half. Blue Magnet relies on user data to improve onsite conversion.
Keyword Integration
Blue Magnet develops enticing copy tailored to reach your campaign goals. Best practices include creating new, relevant, and search engine optimized copy for each unique page of your website.
Processes constantly reviewed and updated to meet the current standards.
The team learns your business and industry, keeping an eye on competition and trends.
Marketing campaigns and actions are based on data from analytics and market reports.
No Surprises Here
Digital marketing done right is complex, composed of dozens of moving parts that all need to work together in unison. Let Blue Magnet worry about the website hosting, ad campaigns, content updates, search visibility, and conversion rates so you can focus on what you do best: running your business.
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